Crane Story

Since its start, Crane has given birth to a variety of stories. And we'll keep adding new stories with the help of all of our employees.

Founded in 2005

Crane Co., Ltd. was founded by three startup members, centered on the consulting business. At the same time, a marriage counseling business will be launched at another company.

2006 Steady

After learning and gaining experience in web sales promotion and how to start a new industry, we support 20 companies in the management consulting business. Don't borrow anything and save money for a year.
After learning and gaining experience in web sales promotion and how to start a new industry, we support 20 companies in the management consulting business. Don't borrow anything and save money for a year.

2007 Turning point

Launched a new jewelry purchase specialty store. The first "Jewel Cafe" store opens. It is easy to enter like a cafe and opens up a new market by creating a store that specializes only in purchasing. The birth of the mascot character "Jewel Guma".

2008 Trials

We are aggressively approaching the opening of large commercial facilities while the entire market is declining due to the Lehman shock to open Jewel Cafe stores. Break through 30 stores in Japan.
We are aggressively approaching the opening of large commercial facilities while the entire market is declining due to the Lehman shock to open Jewel Cafe stores. Break through 30 stores in Japan.

2009 Overseas

The number of ties with mall-type commercial facilities has increased, and the opening of jewel cafes has accelerated, expanding to 62 stores. Expanded overseas and entered Hong Kong for the first time. M & A of Wish Co., Ltd., which operates 24 stores in the same industry. MBO of Lance Create Co., Ltd., which operates a dating agency business. Broadcast TVCM [Precious Metal Detective] on a nationwide scale for the first time in the industry.

2010 Breakthrough

Advance into Taiwan / America (LA). The number of stores in Japan has steadily increased to 174. Employees start a nail salon business as a manager under an in-house venture system.
Advance into Taiwan / America (LA). The number of stores in Japan has steadily increased to 174. Employees start a nail salon business as a manager under an in-house venture system.

2011 Double work

Launched a new business, a hair color specialty store. The first "Hair Colors" store opens. M & A of Okinawan kaiseki cuisine "Akasaka Tan Tei". (1 star in Michelin Tokyo / Yokohama / Shonan 2012) Jewel Cafe stores exceeded 300 stores in Japan and overseas. The Crane Group operates 6 industries.

2012 Dynamic

Expanded hair color specialty store "Hair Colors" to 4 stores in Japan. Okinawan kaiseki cuisine "Akasaka Tan Tei" has been awarded 1 Michelin star for the second consecutive year. The first Crane athletic meet was held, involving both inside and outside the company.
Expanded hair color specialty store "Hair Colors" to 4 stores in Japan. Okinawan kaiseki cuisine "Akasaka Tan Tei" has been awarded 1 Michelin star for the second consecutive year. The first Crane athletic meet was held, involving both inside and outside the company.

2013 Challenge

The first jewelry store "VENUS TEARS" opens in Singapore. We have 3 stores in Singapore, 2 stores in Taiwan, and 1 store in Japan. MAX appears on the TV commercial of Jewel Cafe. Okinawan kaiseki cuisine "Akasaka Tan Tei" has been awarded 1 Michelin star for 3 consecutive years.

2014 Strengthening

Jewelery store "VENUS TEARS" opens in Ginza store. Expanded to 3 stores in Singapore, 1 store in Taiwan, and 4 stores in Japan. Okinawan kaiseki cuisine "Akasaka Tan Tei" has been awarded 1 Michelin star for 4 consecutive years.
Jewelery store "VENUS TEARS" opens in Ginza store. Expanded to 3 stores in Singapore, 1 store in Taiwan, and 4 stores in Japan. Okinawan kaiseki cuisine "Akasaka Tan Tei" has been awarded 1 Michelin star for 4 consecutive years.

2015 Change

Significantly expand the items purchased at Jewel Cafe and create a foothold for general purchase stores. Entered online shopping business such as Rakuten, Yahoo Shopping, and Yahoo! Auctions. Jewelery store "VENUS TEARS" makes a leap forward in Singapore. The 4th store opens. Moved the salon of San Serite Aoyama. Okinawan kaiseki cuisine "Akasaka Tan Tei" has been awarded 1 Michelin star for 5 consecutive years..

2016 Organized

Jewel Cafe continued to open stores in Japan and overseas, but aims to have a stronger corporate structure by closing unprofitable stores. Okinawan kaiseki cuisine "Akasaka Tan Tei" has been awarded 1 Michelin star for 6 consecutive years. "VENUS TEARS", which is performing well in Singapore, has opened its fifth local store.
Jewel Cafe continued to open stores in Japan and overseas, but aims to have a stronger corporate structure by closing unprofitable stores. Okinawan kaiseki cuisine "Akasaka Tan Tei" has been awarded 1 Michelin star for 6 consecutive years. "VENUS TEARS", which is performing well in Singapore, has opened its fifth local store.

2017 Reform

Okinawan kaiseki cuisine "Akasaka Tan Tei" has achieved the feat of being published in the Michelin Guide for seven consecutive years. Jewel Cafe will reorganize unprofitable stores and prepare the ground by expanding and strengthening the number of online customers to enter a new phase.

2018 Courage

As a new brand of purchasing business, we opened an undeveloped urban store in "Mersa Ginza store". In addition, at VENUS TEARS, he decided to enter the most fierce battlefield in Japan, such as opening an event at "Ginza Matsuya" and relocating to "Tokyu Plaza Ginza", and achieved results.
As a new brand of purchasing business, we opened an undeveloped urban store in "Mersa Ginza store". In addition, at VENUS TEARS, he decided to enter the most fierce battlefield in Japan, such as opening an event at "Ginza Matsuya" and relocating to "Tokyu Plaza Ginza", and achieved results.

2019 Growth

Opened "Grace O'Malley Matsuya Ginza", the second store in Ginza as a jewelry business. We have received favorable feedback from our customer base in Ginza, which is strict about quality. Opened an in-house directly managed online shop as an EC department. Utilizing sales know-how at Rakuten Ichiba and Yahoo Shopping, we aim to further expand the user base. At the core Jewel Cafe, new stores will be added in Taiwan and Malaysia as well as in Japan.

2020 Chaos

The world was overwhelmed by the new coronavirus. Our corporation is no exception, and we have been compelled to take a leave of absence due to the impact of all industry models. It was a year when the company's strength was put to the test, but everyone pulled together to stay on track with new store openings. Actress Yoko Minamino is appointed as the new image character for Jewel Cafe.
The world was overwhelmed by the new coronavirus. Our corporation is no exception, and we have been compelled to take a leave of absence due to the impact of all industry models. It was a year when the company's strength was put to the test, but everyone pulled together to stay on track with new store openings. Actress Yoko Minamino is appointed as the new image character for Jewel Cafe.